Leadership and decision making in global organisations

Dr Roy Yap 5 March 2022 In the modern world of eCommerce and the globalisation of business processes that are mainly cross-borders, these Multinational Enterprises (MNEs) have to be competitive and be swift in their organisational decisions.  These, in return,...
5 Cs of Marketing

5 Cs of Marketing

Analyse Key Areas of Marketing The Five C’s of Marketing are the five most important areas of marketing. When marketing executives make marketing decisions, they should consider the five C’s of marketing. The five C’s stand for Company, Customers, Collaborators,...